Closing Keynote: A Technical Look at Hybrid Work

At this point, employees all over the world have developed a good feel for how to approach hybrid work on a daily basis. They have an office, they have a remote work environment, and they have the right tools and technologies to juggle their workloads effectively between the two. But from a technical standpoint, what do corporate IT leaders need to understand about managing hybrid work effectively? The structure of hybrid work is still largely unknown as the model continues to evolve through Digital Transformation 2.0 and supply chain constraints. Join Mike Crosby, B2B technology industry analyst at the NPD Group, as he looks to answer the new evolution of hybrid work.



Mike Crosby, Director, Industry Analyst B2B Technology

Mike Crosby is The NPD Group’s B2B technology industry analyst. He has strong, trusted relationships with top distributor, retail, and VAR partners across the industry. As a former Fortune 500 sales and marketing executive, Mike also has a 28-year track record of building and developing successful businesses, ranging from private equity-owned, mid-sized organizations to multibillion-dollar public companies.

Prior to his role at The NPD Group, Mike held executive management positions with leading technology companies, most recently as Vice President Sales and Business Development with Whistle Labs, a Mars Petcare company and leader in cellular-enabled pet GPS trackers and Bluetooth-enabled activity monitors. Earlier in his career, he held executive management positions with major technology companies including Logitech, Belkin, Fujitsu, AST Research, and CODI Worldwide.