HPE Is Reinventing Storage

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Fueling customers’ data-driven transformation from edge to cloud

HPE has always been an innovation leader in enterprise storage. We have helped organizations – among them Fortune 100 enterprises in all major verticals – power their mission-critical applications. Along the way, we have continuously raised the bar and have set the standard for reliability and a market-leading dHCI solution. We have led the way with storage as-a-service. And we have set the pace in customer experience with the industry-leading AIOps.

In recognition of our customers’ changing needs, we must do more than raise the bar – we must reset the game. Today, we are making a transformative pivot from being a leader in enterprise storage to becoming the leader in data management. And that is redefining our mission and value for our customers and for HPE.

The challenge

Every organization recognizes the need for digital transformation. And it’s at the intersection of data, cloud, and AI that meaningful change is possible. But as there is more data now than ever before, more threats to that data, more demands to utilize data, and more data infrastructure everywhere, IT organizations have reached the point where the complexity to manage it all creates risk and comes at a cost to innovation and time-to-market.

The need for transformation now requires organizations to fundamentally change how they manage their data and infrastructure – with autonomous operations, self-service, policy-based automation, and mobilization from edge-to-cloud across the lifecycle of data. And this changes everything for storage, yet storage complexity continues.

Outside of the expected gains from Moore’s Law, flash, and NVMe, storage architectures are still plagued with an admin-driven experience to manage the complexity of LUNs, RAID groups, HBAs, load balancing, resource planning, and more.

The new imperative for our customers is to shift from managing storage to unleashing their data. This requires streamlining access to the data innovators, protecting data against any threat, and mobilizing data to accelerate apps and insights – and doing it wherever data lives from edge-to-cloud. An impossible ask on IT today with the piecemealed technology used to manage data and infrastructure today. Organizations need to break down all the complexity and silos for their data and infrastructure across the hybrid cloud. 

Storage complexity is the roadblock to innovation. You must reimagine the experience – and that is exactly what we are doing today by bringing the cloud operational experience to our customers’ on-premises environments.

Transforming from storage appliances to data & cloud data services

Today, we are beginning to transform data and infrastructure management for hybrid cloud – a visionary approach we call Unified DataOps.

Unified DataOps is the north star for HPE and our customers because it represents a new data experience that affects everyone across their organizations – from data managers to data innovators – and it accelerates data-driven transformation.

Imagine an organization where IT managers deploy services instead of maintaining infrastructure. Where data innovators have instant, secure access to data for faster time to market and time to insights. Where data managers automatically protect their data for any SLA and wherever their data lives, and where IT executives have complete visibility into their data from edge-to-cloud – all through a streamlined, unified experience. This is Unified DataOps.

But this isn’t a theory. Unified DataOps is real, and it’s grounded on a unique architectural blueprint that brings together data-centric policies and automation, cloud-native control and operations, and AI-driven insights and intelligence – and we are changing the game starting today.


Delivering on our vision

HPE is delivering Unified DataOps through its data services platform architecture. This platform connects applications to infrastructure, innovators to data, and automation to policies in a unified cloud experience wherever data lives.

The data services platform includes a suite of innovations unveiled today that fundamentally changes the landscape for storage and data management – and shifts HPE from a storage business to a software-defined, cloud-native services business. Read the press release here.

Data Services Cloud Console

After thousands of engineering hours and 18 months of dedication across our teams, I’m excited to bring Data Services Cloud Console to our customers. This SaaS-based console is revolutionary for data and infrastructure management. Rather than managing data and infrastructure manually and in a fragmented approach, Data Services Cloud Console delivers unified data operations as a service.

The console is built on a unique, cloud-native architecture – shared with the Aruba Edge Services Platform – and is designed to abstract and control infrastructure and data workflows across the data lifecycle and infrastructure lifecycle from edge-to-cloud. Today, this operational control plane delivers the cloud experience wherever data lives and is setting the foundation to streamline data management.

Today, we have introduced a suite of cloud infrastructure services that fundamentally changes the way IT manages storage – with a cloud operational experience. Data Services Cloud Console strips away all the traditional management work across the lifecycle of storage – from deployment and provisioning to global management – all from the ease of a single cloud console. Deployment takes minutes – not days or weeks – with auto-discovery and config. Provisioning across worldwide fleets shifts from guesswork and spreadsheets to intent-based with intelligence. Managing hundreds of systems becomes as simple as managing one – and can be controlled from anywhere on any device.

Organizations can now get the cloud experience for their enterprise storage.

HPE Alletra

I am happy to share that we also announced today HPE Alletra – a new portfolio of all NVMe cloud-native data infrastructure. Organizations want the cloud experience but need it everywhere their data lives. HPE Alletra – inspired by the word for sparking light is a category game-changer that powers data from edge-to-cloud with a cloud experience.

Powered by Data Services Cloud Console, HPE Alletra 9000 and 6000 enable organizations to run mission-critical applications with 99.9999%+ guaranteed availability and simplified deployment, intent-based provisioning, and invisible upgrades at global scale – all managed from anywhere and delivered as-a-service through HPE GreenLake.

Bold moves for a bold vision

Market leadership is about making bold moves. In 2019, HPE CEO Antonio Neri made the bold move to deliver everything as a service by 2022, furthering the company strategy to be the edge-to-cloud platform as-a-service company. Today we are transforming the storage business to deliver on the company vision, shifting to as-a-service, and fortifying our new north star -- moving the focus away from hardware and laying the foundation to become the leader in data management through cloud services.