Optimizing the Value of Your IT


The business landscape has changed dramatically in the last two years, especially from an IT perspective. Managing IT in the modern era requires overseeing remote users, hybrid users, and a wide range of devices and endpoints. How do you optimize the value of your IT? That’s the topic of the day. Join Derrek Hallock, Zones President and Chief Operating Officer, for our opening keynote. Derrek will lead a discussion with panelists Deepak Purohit, Linda Marbena and Jeff Andrew that will provide attendees with an in-depth look at how best to utilize your IT to ensure your business reaches its fullest potential.

Speaker: Derreck Hallock
Position: Chief Operating Officer, Zones LLC
Background: Derrek Hallock was named President in 2020 in addition to holding the Chief Operating Officer role at Zones since 2017. In this role, Hallock leads the company's Partner and Product Management (PPM), Marketing, Operations, and Supply Chain, along with Logistics, Integration, Technology Solution Centers, and Service Delivery divisions. In this role, he is responsible for driving innovation and collaboration across the company's partner ecosystem, increasing operational and supply chain efficiency, optimizing costs, elevating the Zones brand, and strengthening global service delivery for Zones clients, with an overarching mission of enabling industry-leading customer experiences and client satisfaction.
Speaker: Jeff Andrew
Position: Senior Vice President and Chief Delivery Officer
Background: Jeff Andrew was named Senior Vice President and Chief Delivery Officer in March 2022 to lead our IT Services Delivery business. Jeff is a tech-savvy industry veteran and global executive who brings a steady hand and a builder's mentality. His knowledge and skills include all areas of service delivery in various industries, including retail, banking, healthcare, technology, and manufacturing. Prior to joining Zones, Jeff held executive leadership positions at Pomeroy Technologies, CompuCom, VizTech (formerly Tech Force), and CSC (now DXC Technology). His extensive cross-functional IT leadership experience is integral to driving Zones' service delivery practices to benefit our customers. After earning an associate degree in IT programming, Jeff graduated from West Virginia University with a degree in Business Management.
Speaker: Deepak Puhroit
Position: VP and GM of Solutions and Services
Background: Deepak Purohit was named VP and GM of Solutions and Services at Zones in October 2019. Purohit plays a strategic role in the services organization, where he focuses on leveraging Zones’ supply chain strengths to transform service delivery. Leading a team of highly talented architects, Purohit provides executive support for strategy and execution to streamline Zones’ solution offerings and simplify customer service, working with top OEM partners. His background is deeply rooted in solutions, with a special focus on large global business transformation and service transformation. Prior to joining Zones, Purohit served as SVP for Strategic Engagements at Birlasoft, a consulting services firm working with Fortune 500 clients. Previously, he held several consulting positions in the IT industry, including Head of Enterprise Solutions Practice at Infosys. Purohit holds an MBA from XLRI, India and a BE in Production Engineering from the College of Engineering, Guindy, India.
Speaker: Linda Marbena
Position: VP & GM, Technology Solution Centers 
Background: Linda oversees all logistics, integrations, and project management offices at Zones. Her responsibilities include managing five Zones-owned Logistics and Integration Solution Centers, 13 Virtual Solution Centers via 3PL, and all Zones global transportation, including imports and exports. Linda joined Zones in 2002 and has held various supply chain operations positions ever since. Prior to joining Zones, she served as general manager of operations at The Woodfield Group and as the director of procurement at Valcom. Linda holds an undergraduate degree in IT operations.