The Total Economic Impact™ of Mac in Enterprise

Apple commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study and examine the potential ROI enterprises may realize by deploying Mac. The purpose of this study is to provide readers with a framework to evaluate the potential financial impact of Mac on their organizations.

Mac provides another option for end user machines, compared to a standard enterprise PC deployment. To better understand the benefits, costs, and risks associated with this investment, Forrester interviewed seven customers with experience deploying Mac in their enterprise. Prior to using Mac, the interviewed organizations were largely PC-based. However, organizations reported that their focus on enterprise PC deployment introduced some challenges: 1) the PC imaging process was manual and time-consuming for IT full-time equivalents (FTEs); 2) employees were using their own Mac in an unsupported state; and 3) organizations were seeing an increase in the number of Mac devices in their environment, due to acquisitions. Organizations were hoping to improve security reliability/performance of their hardware.

The interviewed organizations decided to implement an employee choice program and enterprise Mac deployment due to: Mac being easier to manage; a desire to improve the employee experience; and Mac being a more secure platform. This resulted in significant benefits, as detailed in this case study. With Mac, organizations reduced IT support costs, improved employee productivity and engagement, and improved overall security.

Forrester developed a composite organization based on data gathered from the customer interviews to reflect the total economic impact that Mac could have on an organization (see Composite Organization for more information). All values are reported in risk-adjusted, three-year present value (PV) unless otherwise indicated.